Guided by the philosophy of "Global Business Connectivity, Educating Business Elites, Cultivating Integrity and Competence, and Creating Shared Value through Commerce," the School of Digital Commerce actively adapts to the evolving business landscape. We seize new commercial opportunities, optimize our program offerings, and focus on the core skills required for digital commerce roles. Our mission is to establish a leading hub for nurturing digital commerce talent, developing highly-skilled professionals who meet the demands of the digital commerce era and provide robust talent support for the digital transformation of the modern service industry.

The School comprises two departments offering ten majors:

Department of Trade and Circulation:Marketing, E-commerce, Modern Logistics Management, Online Marketing and Live Stream E-commerce, Chain Store Operation and Management.

Department of Tourism Services:Flight Attendant Services, Hotel Management and Digital Operation, Tourism Management, International Cruise Ship Services Management, Chinese and Western Pastry Arts.

We have built an integrated "Program + Industry + Platform" ecosystem that deeply serves industry clusters in trade, circulation, and tourism services. Through collaborations with over 30 leading industry enterprises, we practice "Introducing Enterprises into the Campus" and "Co-education with Enterprises." This ensures precise alignment between our programs and industry needs, our curriculum and job requirements, and our teaching and real-world production, significantly enhancing the effectiveness of industry-academia collaborative education.

Rooted in the college motto of "Erudition, Prudence, Integrity, and Dedication," the School is committed to the dual enhancement of vocational skills and professional ethics. We foster an all-round education model to deepen our connotative development. Focusing on the integration of industry and education, and the convergence of science and education, we are dedicated to building distinctive, first-class program clusters. We refine the synergistic "Post-Course-Competition-Certification" education mechanism, achieving deep coupling between the education chain and the industry chain, and between the talent chain and the innovation chain. This comprehensive approach continuously improves the quality of talent cultivation, providing strong human capital and intellectual support for regional economic growth and industrial upgrading.